Amy Jones is committed to complying with the General Data Protection Regulation and the Data Protection of Act 2018 (GDPR).  Looking after the personal information you share with Amy is very important to her, and she wants you to be confident that your personal data is secure and to understand how she will use it to offer you a better and more personalised experience.

This privacy policy covers

  • How and why Amy Jones collects information from you.
  • Who Amy Jones shares your information with, why and on what basis.
  • What your rights are relating to your data and personal information.

Any external links to other websites are clearly identifiable as such and Amy is not responsible for the content or the privacy policies of other websites.  Amy Jones cannot guarantee or verify the contents of any externally linked website, users should therefore note they click on external links at their own risk and this website and its owners cannot be held liable for any damages or implications caused by visiting any external links mentioned.

When data is collected

  • When you book a yoga classes via Amy’s bookwhen booking site
  • When you join Amy’s teachable school
  • When you purchase and sign up to any of Amy’s training courses and classes
  • When you sign up to Amy’s free YAPTA training course at
  • When you choose to subscribe to Amy’s mailerlite mailing list.
  • When you contact Amy via the contact form at
  • When you email Amy at and request information about her services.
  • When you contact Amy via social media to enquire about her services
  • When you purchase a product from the shop at
  • When you choose to complete any feedback requests or surveys Amy sends you.

Types of information collected

Amy collects the following two types of information:

PERSONAL DATA: This is data that identifies you or can be used to identify or contact you and may include your name, address, email address, and telephone number. Such information is only collected from you if you voluntarily submit it to Amy.

NON-PERSONAL DATA: Like other websites gathers statistical and other analytical information collected on an aggregate basis of all visitors to this website. This non-personal data comprises of information that cannot be used to identify or contact you, see cookie policy below for more information. 

Why this data is collected


Amy will use any personal data you provided for the following purposes:

  • To provide you with the information and services you have requested such as a yoga class or teacher training course.
  • To contact you if required, in connection with yoga classes or teacher training courses, or to respond to any communications you might send to her.
  • To send you a newsletter, or up-dated information relation to classes and teacher training courses run by Amy Jones. Newsletter sign up is voluntary and you can un-subscribe anytime.

Amy uses a third party provider, Mailerlite, to deliver her emails and newsletters.   She gathers statistics around email opening and clicks using industry standard technologies to help her monitor and improve her email campaigns.  You can view Mailerlites privacy policy here

NON-PERSONAL DATA: Amy uses non-personal data gathered from visitors to her website in an aggregate form to get a better understanding of what pages visitors visit the most and to help her improve the design of


This website uses “cookies”. A cookie is text stored by the browser on your computer, at the request of our server.  Cookies are used on this site to better the users experience while visiting the website. Cookies are small files saved to the user’s computers hard drive that track, save and store information about the user’s interactions and usage of the website.

Users are advised that if they wish to deny the use and saving of cookies from this website on to their computers hard drive they should take necessary steps within their web browsers security settings to block all cookies from this website and its external serving vendors.

This website uses tracking software to monitor its visitors to better understand how they use it. This software is provided by Google Analytics which uses cookies to track visitor usage. The software will save a cookie to your computers hard drive in order to track and monitor your engagement and usage of the website, but will not store, save or collect personal information. You can read Google’s privacy policy here for further information here

Other cookies may be stored to your computers hard drive by external vendors when this website uses referral programs, sponsored links or adverts. Such cookies are used for conversion and referral tracking and typically expire after 30 days, though some may take longer. No personal information is stored, saved or collected.

Third parties

Your personal informal will not be sold or shared with any third parties; all information is solely used for internal marketing and any necessary communications relating to classes and teacher training courses.  Anyone completing one of Amy’s accredited Yoga Alliance Professionals foundation teacher training, specialist training or further training courses will have their name, phone and email sent to YAP in order to register attendance, you have the right to request your information is not passed to YAP but this will prevent you from achieving YAP accreditation.

Amy will disclose your personal data if she is required by law in order to comply with any court order or summons, search warrant, regulatory order, or other statutory requirement.


Your personal data is held securely by Amy Jones in accordance with industry best practices and GDPR regulations.  Credit card information, number, expiry date or CVV security code are not stored on this website.   To ensure optimal security, Amy use a third party for all credit card billing for products on her shop at or via the secure payment platform at  Stripe uses a PCI-DSS compliant SSL platform, secured by encryption and authentication.

Your rights

It is your data and you have the right to find out what personal data Amy Jones holds, request to have it corrected or removed from her database and mailing list.

Please put all data requests in writing to

Any changes to this privacy policy will be posted on this website, so you are always aware of what information is collected, how it is used and under what circumstances, if any, it is disclosed. If at any time Amy Jones decides to use personal data in a manner significantly different from that stated in this privacy policy, or otherwise disclosed to you at the time it was collected, she will notify you by email, and you will have a choice as to whether or not she can use your information in the new manner.

This Privacy Statement is governed by the laws of England and Wales and is subject to the exclusive jurisdiction of the courts of England and Wales.

If you wish to contact Amy to discuss any matter in relation to this Privacy Statement or her processing of your personal data, please feel free to contact Amy Jones at


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