Ep. 10 – Your Yoga Business And The Recession

It is pretty understandable if your beautiful brain right now is in panic mode, and assuming that people will no longer be able to afford your yoga offers.

But this is simply not true, the previous recession in 2009 and the covid pandemic proved that despite these external events the yoga industry continued to grow.

The world needs yoga, especially in times of stress!

We can’t control external events, but we can control our response.   Imagine if you pretended that covid didn’t happen and continued to try to keep your in-person classes going during the lockdown.  It simply wouldn’t have worked.

The same is true now, you can’t pretend that the recession isn’t happening, and it’s prudent to begin to consider if you need to, and how you may adapt.   Yoga teaches us nothing is constant, everything is subject to change and this applies to your yoga business.

The definition of madness is doing the same thing and expecting a different result, so if you have something not working, perhaps it’s time to mix things up.

How may you adapt and diversify your offers to continue to serve?  100% review your prices, if your costs have gone up, or you adapt your offers to add more value, your prices should reflect this.

And remember, despite external events the yoga industry has grown and is projected to continue doing so!

Watch and listen on You-Tube

Your yoga business and the recession

Work with me?

And just like your students who will continue to invest in their health, you need to continue to invest in you.  Now more than ever you need me on your team to support you and grow your yoga business.

I would love you to join my Prosperous Yogini mentorship programme, I can support you to create your own profitable, sustainable yoga business.  Visit me here to find out more and see how we can work together.

You can also train with me. I offer innovative, flexible online specialist training and CPD courses in pregnancy, postnatal, toddler & yin yoga, visit – https://amy-yoga.com/yoga-teacher-training/

Start your own podcast! I love using my podcast to help people and share my knowledge, if you’d like to do the same but don’t know where to start on the tech and production front head over to www.podbubble.com – they make podcasting possible!


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